Choosing A SEO Company

Choosing a SEO company can prove to be a difficult task. There are many things that should be considered if you wish to get the best possible value for your money. SEO or Search Engine Optimization is a great tool for any business as it will help you rank better with different search engines and as a result this, you will experience a lot more traffic on your website.

In this article we will discuss a few points that should be considered before choosing a SEO company. This decision can be quite an expensive one so be sure that you make the right one.

What To Look For In A SEO Company

The first thing that you should consider when looking at a SEO company is what their package includes. Ask for a breakdown of exactly everything that will be done for you. Things such as keyword rich content, establishing a blog, meta tags, title tags, description tags, sitemaps and backlinks are all quite important. The key here is to try and hire a SEO company that offers you the most comprehensive package and the most value for the money spent.

You should also speak to the SEO company and find out what you can expect if you do hire them. It is always a good idea to know exactly what realistic expectations for the company should be and whether it measures up well to what you were initially expecting. Find out what percentage increase in traffic you can expect on your website once it has been optimized.

Remember that price comparison is never something you should base your whole decision on. A SEO company is not simply the best because they are the most expensive and the cheapest company is very likely to offer a high quality and comprehensive service. You need to compare like-for-like. This means that you compare similar service offerings and packages. If you are getting the exact same services from one SEO company cheaper than you can get from another only then should you choose the more affordable SEO company.

Search Engine Copy writing, also known as SEO copy writing, remains a mystery to most individuals today. Despite the fact that search engine optimization is a common thing, the work that is poured into it for bringing about its success is not given nearly enough attention. However, SEO copywriting is an important element that is being used by online marketers all over the world to help boost their presence on the Internet. Quite simply, SEO copywriting is professionally written content that is used on your website to attract visitors and help sell your products or services. This article will take a look at the ways SEO copywriting can be used to generate more web traffic and boost your search engine rankings.

Properly choosing when and where to use keywords is one of the most important aspects of SEO copywriting. Careful consideration needs to be given to which combination of phrases and keywords yields the best possible results for your site. As you begin writing your copy, remember to scatter the keywords throughout your text; don’t load up just the first paragraph. You should avoid forcing an unnatural amount of keywords; 2 or 3 throughout your copy is a reasonable number. In addition, you must pay attention to the frequency of the occurrence of your keywords within the content you write. Some marketers believe that you should never have more than three percent of your total text be comprised of keywords or phrases. But this is just a basic outline; don’t try too hard to maintain the 3% ratio. You do need to remember that your copy will be read by humans and must appeal to and convince them; it’s not just there to be a search engine magnet. If you are forcing phrases into places that make little sense for them your copy will not make sense and lose value. It is important to have a decent ratio of keywords in your copy, but do not let the overall quality of it suffer solely for the purpose of adding keywords. If you don’t want to sit there and count your keywords, there are tools available for free use online that can check your keyword density for you.

So it’s not just the search engines that you need to focus on, you also have to keep an on how your copy is written. Having the absolutely the greatest keywords and phrases will not do you any good whatsoever if you do not have a well-written and fascinating copy. Quality is as if not more important than your keyword quantity; you want your customers to buy from you, after all. The content should flow smoothly from the title, be easily readable and keep the reader’s interest. You want your copy to be well optimized for the search engines but at the same time, when you’re actually writing your copy, focus on the person who will be reading it, not Google. Another item to keep in mind is that the search engines are always looking for ways to supply their users with the best results. Loading your web page with keywords should not even be a goal when writing, as it has no benefit with the reader or search engines.

Finally, don’t make this very common error of writing SEO copy : do not use your keywords too often. There are those who firmly believe that content with proficient keyword density will provide you with laudable results. But when you overdo this, your content loses that authentic touch and becomes hard to read. Also, you don’t want your hand slapped by the search engines for spamming. You have enough business headaches without incurring penalties.

How to Get Web Traffic Via Search Engines - Basics for Search Engine Optimization (S.E.O.) $7.92 ...

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering how many marketers are competing for the top positions for this keyword, appearing on the second page of search results seemed a like an accomplishment, but we thought that it could be better.

SEO Works

We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over ,000,000.

Wriiten by Rick Smith: Online Advertising Agency, Newspaper SEO, Auto Dealer Online Marketing.